Company

Using CRM to excel in a competitive world

It's a fierce world with little room for error. Austere times have called for austere measures; you've controlled your costs, your marketing activity is all about demand generation, you've put your sales team under massive pressure to perform. New projects are on hold. You're even recycling office supplies!

But no business ever saved its way to success. You need to manage your internal resources more efficiently. And specifically, you need to help your sales force to be more efficient and effective in winning new business - and you need to retain those priceless customers who are the bedrock of your business today.

Learn how in this half day session

Presenters:

• John Brennan, Account Manager - itelligence UK
• Steve Jerram, Technical Manager - itelligence UK
• Joran Schumann, EMEA CRM Solutions Director - SAP
• John Calverley, Business Systems Manager - Waverley

Agenda

09.30 - 10.00 Reception / registration / refreshments
10.00 - 10.10 Welcome & introducing the session - Presenter: John Brennan
10.10 - 10.55 Keynote: the role of customer relationship management systems - Presenter: Joran Schumann
10.55 - 11.10 Break
11.15 - 12.00 Customer: Waverley - CRM in use: From driving efficiencies in the call centre, integration with warehouse & logistics teams, to territory management and mobile. Hear about the CRM journey that Waverley the leading drinks distribution business have been on using the latest Rapid Deployment Solution from SAP. Presenter: John Calverley
12.05 - 12.45 Learn the top ten tips to a successful CRM implementation - Presenter: Steve Jerram, itelligence
12.45 - 13.00 Final remarks, questions and close
13.00 - 14.00 Lunch